COURSE OVERVIEW
This Product Packaging Training Course provides learners with a broad knowledge of the principles, materials, processes, systems and other elements of product packaging production and use. The course covers study of basic packaging materials like paper, paperboard, glass and metal containers, plastics, films, laminates, cushioning materials, anchillary materials and other conventional and modern forms of packaging used in food, pharma, engineering and other industries.
Packaging plays a critical role in becoming part of the personality of a brand, the brand’s outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand.
You’ll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You can combine this with our Print Production Course for a broader understanding of the industry
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