E-mail Marketing Course

Teachers
Uzo Okpe
Category:
Digital Marketing Courses/
₦25,000.00
email marketing training in lagos nigeria

₦25,000.00

COURSE OVERVIEW

COURSE OVERVIEW

Email marketing is a cost-effective part of the digital marketing mix and a major course in our Digital Marketing Training programme. E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.

It is one of the most challenging digital platforms to use because of the issues of spam, changes in user interactions with email, mobile usage for email and the fast changing digital environment. Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.

COURSE OBJECTIVE

  • Understand the role of Email Marketing to deliver your strategic and communication goals
  • How to integrate your email campaigns with your other marketing activities
  • How to plan and execute effective email campaigns from initial concept to analysis
  • Understand the legal and best practice frameworks for email marketing (Opt-in/Opt Out rules and GDPR)
  • Email design, layout, copy and personalisation
  • Use A/B and multi-variance testing to improve your emails
  • How to build your database/email lists
  • Optimise and improve your landing pages
  • Segmentation and targeting for better response rates
  • Set KPI’s for email campaigns
  • Anaylse metrics to improve future campaigns

WHO SHOULD ATTEND

This course is best suited for those who want to leverage email as a marketing tool, including:
  • Business Owners / Entrepreneurs
  • Internet Marketers
  • Affiliate Marketers
  • Bloggers
  • Marketing Professionals who want more traffic, sales and conversions
  • Business Owners who want to generate revenue
  • Business Development Professionals
  • Aspiring professionals in the marketing field
  • Freelancers and graduates

ELOQUENT EXPERIENCE

  • Expert trainers – Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery –  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods – Theory and practical based training to take back to the office.
  • Small class sizes – No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics – Marketers should understand marketing as a whole, not just digital.


SIMILAR COURSES

About Instructors

Uzo Okpe
Having years of Industry experience, he works on many project and at present he is providing Consultancy for many renowned IT companies.

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