Email marketing is a cost-effective part of the digital marketing mix and a major course in our Digital Marketing Training programme. E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.
It is one of the most challenging digital platforms to use because of the issues of spam, changes in user interactions with email, mobile usage for email and the fast changing digital environment. Email marketing has been a core tool in digital marketing for many years, however, it is often not used to its full potential due to issues around design, user targeting and deliverability. This course offers a practical guide to getting the most from email campaigns using the latest techniques, tools and best practice.