Social Media Marketing Training

Social Media Marketing Training

Category:
Digital Marketing Courses/
₦25,000.00
social media marketing course lagos

₦25,000.00

COURSE OVERVIEW

Do you know that more than 58% of Nigerians are on Social Media each day? Or that we spend over 2.2 hours a day on all Social Media Channels? From Facebook, Twitter, LinkedIn and Youtube, to Instagram, Pinterest and SnapChat, Social Media Networks have dominated our cultural landscape.

How can you or your business tap on to this growing trend? Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter. Eloquent Academy offers Social Media Marketing training in Lagos, Nigeria. This course helps marketers and business owners craft, implement, measure, and optimize a winning social-media-marketing strategy.

We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat and how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts. Learn how to create Facebook and Twitter profiles; write engaging, high-quality content that incorporates the unique features of each platform, such as hashtags and rich media; and maximize your reach by adding followers and fans. Finally, learn how to measure the results of those efforts using analytics, and see how well your posts and tweets are performing. Our Full Digital Marketing Training Programme include other courses such as email marketing and affiliate marketing courses that will enhance your social media engagement.

WHO SHOULD ATTEND

  • Business owners
  • PR Managers
  • social media managers
  • community managers
  • bloggers
  • digital marketing executives
  • Students and Graduates in marketing and Mass Communication
  • Social Media Account Managers and
  • Anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

COURSE CONTENT

1) INTRODUCTION TO DIGITAL AND SOCIAL MEDIA

2) 6-STEP SOCIAL MEDIA CAMPAIGN PROCESS

3) ANALYSE CURRENT SOCIAL MEDIA SITUATION

4) DEFINE SOCIAL MEDIA MARKETING OBJECTIVES

5) DEVELOP SOCIAL MEDIA CONTENT & COMMUNITIES

6) DELIVER SOCIAL MEDIA PROMOTIONS

7) MEASURE SOCIAL MEDIA PERFORMANCE

8) MANAGE SOCIAL MEDIA ACTIVITIES

LEARNING OBJECTIVES

By the end of this course, students will:

• Acquire basic knowledge on Social Media Marketing, and apply it to their brands or businesses.

• Formulate a Social Media Marketing campaign using a systematic 6-step process.

• Craft an in-depth profile for the customers, and understand what makes them tick.

• Conduct an analysis of their competitors, and apply their success strategies.

• Define their social media marketing objectives, KPIs and success metrics.

• Develop contagious content for blogs, Facebook, Instagram, LinkedIn and other social media channels.

• Deliver a social media campaign by creating attractive offers, advertise it through Facebook, and house it on a landing page.

• Measure their social media marketing performance metrics and ROI.

• Create strategies and tactics to engage and sustain their online communities.



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